How many times have you joined a new makeup/beauty group on Facebook to be met with feelings like these:
- "I can't seem to get any help in here."
- "No one is responding to my posts."
- "It doesn't feel very supportive in here."
Those are the types of posts I've seen over the years in beauty groups from newcomers who have these types of behaviors:
- Seldom posts
- Seldom/rarely engage
The fact of the matter is that these groups are designed to be a social experience that brings beauty lovers together to show off looks, share tips, get recommendations, promote their work or businesses, and then...some learning. They are not usually designed to be a "classroom-like" setting (with scheduled trainings, etc)...although you can learn quite a bit from picking up tips and tricks from others willing to share their secrets.
That last part is what makes these groups great places to be...because there is a mixture of experts, enthusiasts, novices, and even #teamnomakeup wearers in the space, all waiting to chime in and offer advice.
Many of these groups are large communities with constant activity, so it can be easy to feel a little lost...especially if you're shy or choosing to sit on the sidelines while everyone else "plays". If you do that, then it will be more difficult to feel the same connection and support that others seem to rave about.
So, if you want to maximize your experience and get some advice along the way, then here are a few suggestions that I recommend:
1. Use the Search field. This tool in a Facebook beauty group is your best friend...especially, if you like to process info on your own, before involving other people in your thought process.
Believe it or not, a lot of skincare/makeup newbies often ask the same questions repeatedly...to the point where folks will begin to ignore those "commonly asked questions".
It's usually because those who find themselves "answering all of the time" may feel drained of doing so over and over.
As a matter of fact, some of the same questions are asked so frequently that an admin or moderator will direct the poster to search field rather than provide a direct answer...again. So, it is highly recommended to type in a few keywords there and see what results pop up.
Ex: If you are an oily skin type person looking for a suitable foundation for yourself, then try typing "foundation for oily skin" in the search bar and see what threads come up. You will likely find an answer to satisfy your request.
2. Ask thoughtful questions. There's a saying about there being no such thing as a "dumb" question. I say it depends on a few variables, circumstances, and other deciding factors (if we wanna get technical); however, when it comes to makeup-related questions, I mostly agree with the sentiment.
No one knows everything about every thing and questions are the stepping stone to knowledge. Asking is the only way you'll start learning.
Keeping this in mind, if you don't want your questions/posts to be overlooked, then make sure you've put some real thought into your inquiries.
As stated earlier, the most commonly asked questions have usually been answered through the search field. So, what happens when those responses generate more questions for you? If or when this occurs, let that be the question(s) you post (especially if you can't find an explanation you can easily understand).
Adding onto the example above...
Ex: "Foundation for oily skin" generates a bunch of posts that generally name drops brands and formula suggestions, but you don't quite understand "how" any of these will help you.
You can ask, "How does XYZ (brand/formula) benefit my oily skin?"
...A question like this is not commonly asked compared to people simply asking for products to try; so, it will get the attention of experts who may know the brand/formula and how it benefits your skin type. From there, you can gain more insight and possibly make some new acquaintances in beauty.
3. Socialize often. If you tend to be a bit introverted like myself, then being asked to "make new friends" can feel cringing.
Let's face it, in beauty groups with 100,000+ members (large scale) all loving makeup and having others to discuss it with...can feel pretty intimidating to say "hi".
Here is a fact:
It is easy to get lost in the crowd if no one knows you're there. Amazingly, the more you show support to other people's posts (both "popular" and "undiscovered" members), the more active you become and your posts become more visible as well.
Next thing you know, there's a flood of support for you and anxious, aspiring beauty experts will flock to you to pour out free knowledge. Some may even invite you to watch and subscribe to their YouTube channels for more tutorials.
4. Participate in live streams. I haven't seen them take place as much as I used to in groups; but, that doesn't mean that some aspiring beauty gurus don't still do it.
It's one way to watch and learn how someone else does their own makeup and what their process is using products. Most of the time, the artist is someone looking for a conversation while they play up their eyes, skin, and lips with new or favorite products and tools.
Should you decide to watch along, it's a great time to ask questions about technique, products, and best practices. Just a side of caution: if there are a lot of attendees, there's a chance the artist may or may not see your question(s) in the moment; so, try to not be offended or feel overlooked if it seems to happen.
Also: try to keep your questions to a minimum and on topic, to help minimize possible confusion from the artist's perspective. If you've never gone live before, there's usually a delay on the artist's end; so, if the artist has a social media page or YouTube channel, you can always ask them where you can keep up with their work.
5. Ask others to tell you what they see. Otherwise, do not shy away from feedback. This is the biggest challenge of newbies when wanting to learn how to apply makeup.
It is true that there are some people waiting for the first opportunity to negatively criticize or laugh at the attempts of others. It is also true that no one masters makeup application the first time out the gate (or the thousandth...for that matter).
There is always room for improvement and if you make peace with the idea that some people will support, some won't, and others will encourage practicing, then you enjoy the learning experience even more.
Letting others in the group know that you are in learning mode and welcome their feedback/suggestions for your improvement, people will flock to offer you advice and cheer you on. I have personally seen major growth of so many people in these groups over the years because of feedback and practice.
Remember that your experiences are whatever you make them to be. If you want a space where you can participate in other people's beauty journey while they assist you in yours, then you've got to be willing to be active. The more you show up, the more your posts will be noticed and the more help you can get. Who knows? Maybe your confidence will rise high enough for you to become the expert...You never know until you put yourself out there.
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